Today businesses that shy away from social media marketing are said to be living in the dark ages. Whatever the size of nature of your business, engaging with your customers—who spend a considerable number of hours each week on the internet—is no longer an option if you wish to stay relevant and visible to your customers.
Here are six questions that you would want to have answered before you dive into online marketing.
How can online marketing help grow my business?
The central aim of any social media marketing campaign worth its salt is to help grow your business. If a social media plan is not able to achieve that for you, it’s time to take a look into what’s not right.
Do note that creating a Facebook page and posting a few pictures on twitter every week is not at all the social media strategy we are talking about. Comprehensive internet marketing is best left to digital experts who know what it takes to drive business results.
What all can I ask to be included in my digital marketing plan?
Digital marketing is an umbrella term for myriad activities, all with the single goal of promoting your business and getting you more customers. Your digital marketing agency can provide you social media marketing, email marketing, SEO-based content marketing, outreach, website design and maintenance, blogging and more.
How will I know if my digital marketing plan is working?
For one, you will see greater traffic on your web page/blog/website/social handles. Second, you will see greater lead conversion, which means more customers and thus greater revenue. While results will take some time to show, a seasoned digital marketing agency will give you reasonable and achievable timelines by which you should start seeing results.
A well-thought out marketing strategy will not just get you more fans and followers—it will get you qualified leads of prospective customers who want to engage with your brand.
Should my business focus on B2B or B2C marketing?
This depends on the nature of your business and the market you’re trying to capture through your digital marketing campaign. A good approach would be to have a little bit of both—however, instead of deciding for yourself how much you should be spending on each campaign, hire a professional digital marketer and ask them to do an audit of your business and then draw out a marketing strategy that’s in line with your business goals for the next six months or one year.
For instance, if you have a plumbing business that caters to both residential and commercial clients, you would want an e-marketing plan that simultaneously focuses on both B2B and B2C marketing.
Is it not true that digital marketing costs a fortune with no assurance of results?
The ROI on social media marketing and other digital marketing campaigns is definitely a question to consider, whether you are hiring an in-house digital marketer on monthly salary or recruiting an agency for the purpose. This is also one area where you can differentiate between rookie agencies run by amateur marketers and those owned by seasoned professionals with niche expertise, who will always drive results-based campaigns than make vague promises.
For instance, Stray Digital an Arizona-based digital agency, offers a free five-day business audit followed by a year-long growth plan to all potential clients, regardless of whether or not the client decides to hire the agency.
Further, ROI from online marketing is not always measured in money terms. Gaining a larger customer base, building brand retention, greater lead conversion etc. are key metrics to determine the return you’re getting from your marketing efforts.
A blog is too much work. Do I really need one?
Running a blog undoubtedly sounds like too much work if you sit down to do it yourself or if you ask an existing employee to do it, because it will inevitably eat into their current responsibilities and leave them frustrated with the additional load.
You can hire a digital marketing person, but you will still need to be involved in the nitty gritty of blog management; also, one person may not be well versed in all aspects of digital marketing.
As for whether it’s really necessary to have a blog, aren’t your own buying decisions driven by the information you come across online? Blogging is a key tool to drive traffic to your website through keyword-rich content, SEO-driven posts, and so on.
By outsourcing your digital marketing plan to an agency, you will not have to worry about any of the marketing activities, including running and updating your blog.