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Cutting through the Noise in the Age of Information

Cutting through the Noise in the Age of Information

As a business in the information age, there are plenty of opportunities to make a mark and enhance a brand through online methods, but the information age can also create problems. One of the biggest challenges is being able to cut through the noise of others who are also shouting about their products and their brand and being heard above that noise. The web has certainly levelled the marketing playing field in many ways. However, this also means that one has to strive harder to be heard above everyone else!

Getting Your Message Heard

Running a business in the 21st century is hard enough without having to worry about the challenges of online marketing. Of course, maintaining an active web presence is compulsory for most businesses these days, and it is vital for every business owner to explore the best ways to do this. One can certainly set up free social media pages quickly and easily enough. The question remains, however, will they be enough to market your brand? They may be OK for small cottage industry type businesses, but most people still expect to be able to visit a fully-fledged website.


As a business owner, if you’ve neglected your online presence, you may need a new website. Not only is a website simply expected by the majority of your would-be customers, but it will also provide the following benefits to your business:

  • Visibility: Given the fact that younger generations have literally grown up with the web and Internet-connected mobile devices, it is important for a business to find a way to appeal to this market. Having a well maintained website is key to attracting this demographic and enhancing your overall brand visibility.
  • Information: A social media presence is certainly important for many businesses, but being able to provide information to visitors through a modern-looking website is also important. A website allows a business to provide information on opening hours, products and services, sales, and business history. It provides a more detailed and concentrated account of what your business is about than any social media account could.

Different Websites for Different Needs

One way that many businesses cut through the online noise is to maintain more than one website. It is not uncommon, for example, for a business to dedicate a so-called micro-site to a single product or brand so that customers can easily find information on that product. Doing this also helps to gain more traction in search engines.

If you own a business and have a serious need for a website or a redesign of an existing website, it is important to hire the services of professionals in this area. A bespoke website that is intimately tailored to your brand is a great way to make it stand out in a sea of online mediocrity. A well-designed website speaks of professionalism, premium branding, and trustworthiness. These are all qualities and characteristics that every business should aspire to in the age of information.

Written by Alice Walker