According to the census, American adults spend over 5 hours of TV daily. But TV watching does not end with just focusing their eyes on the tube. Almost all smartphone users are using their devices as their second screen. Unlike before that when you talk about watching TV, it just involves you and the television.
Now, when someone watches a show, some are reading forums and discussions about the TV show on social media, and others are searching for information related to show. A lot has changed when it comes to data collection in broadcasting. Because of the internet-connected TV, the broadcast industry is innovating too.
Data and TV.
Watching TV now has a lot of different ways. We have the linear broadcasting, mobile applications, or browser-based channels. All of these ways of viewing actively generates TV data. These data shows what people are watching and what’s happening in between. All of this information is very important. Because of this, broadcasters have a lot of information that they can use to improve their development and how they distribute content.
Different Types of Data.
- Basic reporting data. These are the website analytic tool. It can include the number of viewers, time spent, unique viewers, and so much more. You can then differentiate the rise and fall in audience size and determine the performance of a channel or a TV show over time.
- Technical data. These are called operational analytics. This will include loading times or crashes. Any negative comment that the consumer may give. When you see this, fix it right away to provide the best possible viewing experience.
- The Customer Insight. This focuses on the consumer’s activity and behavior towards a brand, and application or a webpage. This includes the length of time they spend on reading program descriptions and skip advertisements. Reassess your approach if your viewer is not spending their time on your program.
Modern Broadcasting is for Everybody.
This efficient way of broadcasting is not at the top in industry alone. The Internet is the key to this evolution which means these changes can be applied to all. Content owners are not required to make huge investments to compete which makes it easy for them to operate. Most businesses just pay for what they use. This is why data is very important to this innovation by helping broadcasters make more relevant decisions.
The Future of TV Analytics.
With the rise in technology innovation, TV analytics is played differently. Getting data and insights are quicker now. But the industry does not show any signs of slowing down. In the future, real-time data will be provided which will allow content owners to see simultaneously what’s happening on their channels as a viewer interacts with it. With this kind of technology, any changes that are needed can be done real-time and problems will be fixed immediately. Through this, better view experience will be achieved.
Overall, viewers are the main focus of these changes. They will have better programming, convenience, and more informative and relevant advertising which all in all improve their viewing experience. And through this, revenue will grow. It’s a win-win situation.