If you are a business owner navigating the complex and highly dynamic world of digital marketing for the first time, it’s easy to get overwhelmed.
Deciding when, where, or how to go about the online marketing efforts can be a daunting task, especially for those who have no idea how to go about it.
Fortunately, there’s Facebook advertising.
Nowadays, many businesses are incorporating Facebook advertising in their digital marketing efforts and with good reason.
Enumerated below are just some of the reasons Facebook advertising has earned its rightful place in the hearts of business owners and digital marketers alike:
You get results even with a minimal budget.
One of Facebook advertising’s most endearing qualities is its ability to reach thousands of users that meet really specific targeting criteria.
With AdWords, you can count yourself extremely lucky to get a click a day if your spending is minimal.
With Facebook advertising however, you have the option to choose among multiple bid types you deem would suit your marketing campaign objectives best.
Below are some of the bid types available at your disposal:
Cost per click (CPC)
If your goal is to get users to actively click on the ad you’ve created through to your site or page, opt to choose maximum bid per click (with CPC bidding).
Cost per action (CPA)
This type is ideal if you want users to take specific actions when they see your ad (i.e. like your page, become a fan of your page, etc.).
Cost per mille (CPM)
If your primary goal includes increasing brand awareness and exposure, bidding per thousand impressions is the best option to go for.
This will help people see your ad and significantly increase your chances of getting more brand engagement.
Optimized cost per mille (oCPM)
This CPM bidding type will allow you to show your ad to users that are most likely to take action on your ad.
Facebook has a staggering number of active users.
The social media giant claims to have a whopping 1.28 billion active users, with over 800 million of those active on a daily basis.
That being said, it would be safe to assume whatever business you may be engaged in or regardless of the niche or industry, chances are a good percentage of those people you want to target are active users on Facebook.
With highly sophisticated targeting options, you can rest assured your ads are visible to your specific target audience.
Facebook allows you to easily track spending, performance, and ROI.
Regardless of the advertising budget you have allocated, it is crucial that you know what you are getting in return.
Even though considered a powerful, essential, and affordable advertising channel, social media’s ROI can be difficult to measure.
Fortunately, with Facebook advertising, you can see easily measure and track the results of the advertising money you have spent.
When you access the Facebook Adverts Manager, you can use a range of performance metrics designed to measure ROI and gauge performance.
You will also get insights on:
- The number of clicks and the actions people took (engagements, shares, comments) as well as the number of clicks.
- The total number of times the ad was shown (the number of times people saw the ad (reach) and the average number of time the ad was shown (reach)).
- Cost per Like, Cost per Conversion, and Cost per Click (CPC) and other cost data based on the specific tracking and goals you’ve chosen are also viewable.
Ideally, you need to spend time analyzing the results of your advertising efforts so you can try out other ads and targeting to see what would provide the biggest ROI.