Experienced marketers know how important it is to use triggered emails in email marketing and how effective a proper campaign setup can be when driving sales. To provide email marketers with better marketing results, Snov.io has released an effective tool, Drip Campaigns. Let’s have a glance at how to use the Snov.io Email Drip Campaigns tool to automate sales and marketing.

Using the Snov.io Email Drip Campaign tool is much easier than you might have thought. Everything is based on the campaign elements that you simply add in their drag-and-drop campaign builder. You need to set up and then connect them to create a drip campaign.

All the elements are presented below. Whenever you are stuck, you can watch the helping videos and look through the articles in their advanced Knowledgebase. They will surely support you to solve any problem.


This element appears just once in a campaign. It is the first element and dictates the start of the logical sequence you create to send emails. This element is displayed in the campaign builder by default. When you click on it, you need to choose the list of recipients in the sidebar.

Note: An email campaign stops automatically if recipients reply to any of the emails in a campaign. This means that you can start communicating with these people face-to-face.


This is the element in which you need to add the message that you want to send. It is really simple to create messages with numerous possible modifications. You can so easily change fonts, attach files, and add links.

The system variables are available in Snov.io, allowing you to personalize messages as well as the subject lines for better marketing results. Also, you can add your own custom variables.

Another thing you can add to all the emails is the signature. You can either create a plain-text signature in the Snov.io web application or insert an HTML signature created on a third-party resource.

If you have no time on composing emails, you can use one of the email templates created by the marketing department. Moreover, you can write your own emails and save them as templates for future use.

drip campaigns


This is the element inside the Drip Campaign that defines automation. They are activated when a specific action is performed by the recipient of your email. Choose the desired trigger and set the time to wait for a triggered action to be performed. You can use one of 2 trigger types:

  • Email opened
  • Link clicked

When the trigger is activated, the following email is going to be sent in terms of a pre-defined schedule.


This is the element that can be quite useful if you do not want to spam your contact list with too many emails. Just as the name implies, it allows you to set a delay between the emails you need to send. For instance, if you send an email presenting a product and the recipient did not open it, you can set a delay of 3 days after which a new email is going to be sent. The maximum delay possible is 1 month.


The last element in drip campaigns is the Goal which is also the end of the campaign you create. This is where you define what goal you try to achieve. After a campaign is over, you get to see how many times the goal was reached, together with a list of the prospects that reached it.

Final Thoughts

As you can see from the screenshot above, Snov.io Drip Campaigns look pretty much like the logical formulas you might have learned at school. The system is pretty simple, with everything being done in a simple-to-use drag-and-drop editor. You do not need to have programming knowledge or set up highly complex triggers. You can always make modifications based on the results that you have with your Drip Campaigns.