It is absolutely impossible to have any real success in business today without a really robust online presence, regardless of whether or not you’re trying to attract customers from all corners of the globe or just in your local community.
By building a strategic website then becomes a real asset for your business you’re going to be able to leverage everything that the internet has to offer your business today, and if you do things really right you’ll be able to enjoy a competitive advantage that pushes you past other companies in your area or industry better than almost anything else can.
Here are some tips and tricks to help you build a better small business website and the must-have elements that every successful small business website has right now.
What does your business promise?
Because you are only going to have a few seconds at most to make a huge impact your prospect before they click off your site and down to a competitor’s you need to make sure that your big business promise is front and center and on full display, hooking your prospects immediately so that you can pull them deeper and deeper into your operation without them jumping ship.
It is absolutely essential that you have a big promise that differentiates you from your competition, and it needs to be clearly outlined – hopefully in a single sentence – so that you can provide your prospects with an idea of why they should be doing business with you more than anyone else.
You need a call to action
You also need to make sure that you have a call to action that is going to push your prospects to take action ASAP, rather than hoping they will inevitably and at some point later down the line reach out to you and take the kind of action necessary to become a customer or client.
A clear call to action is going to encourage them right now to request more information, schedule a call or consultation, download free assets, or take another kind of action that pushes them deeper into your sales and marketing funnel. This is an absolute must have for every small business website.
Social proof elements
People are more skeptical today than ever before, especially when it comes to online businesses, and you need to prove that you are who you say you are, that you can deliver the goods the way you promise, and that you are trusted by other customers to do exactly that right up front and center.
Social proof elements like industry awards, real customer testimonials, verifiable case studies, and other bits and pieces of evidence that help to reinforce your sales and marketing messages will go a long way towards boosting your credibility and your conversion rates at the same time.
At the end of the day, you need to make sure that your customers are able to get in touch with you – or that they are able to place an order – and you have to have your contact information on full display all over your website to facilitate these kinds of questions or transactions.
About the Author
Morris Edwards is a content writer at CompanyRegistrationinSingapore.com.sg, he writes different topics like How to tweak your small business for success and How to tweak your small business for success and all topics related to Business, Corporate Services and if you want to Register a company in Singapore visit our website.