While still considered relatively new, social media is fast becoming an integral part of today’s modern marketing mix.
Brands and businesses the world over especially in progressive countries like Singapore are now taking advantage of what social media has to offer in order to take their online marketing efforts a step ahead.
Nowadays, business owners recognize the importance of social media marketing in the achievement of their digital marketing campaign goals.
Not having a social profile on popular platforms like Facebook, Twitter, Google+, LinkedIn, Reddit, Tumblr, Stumbleupon and Pinterest should now be considered a strategic miss for brands looking to significantly improve their reach.
The following statistics shows the tremendous impact social media plays in today’s highly dynamic business world:
- A whopping 86 percent of marketers acknowledge the importance of social media in their business.
- Even if they only spent as little as 6 hours per week on social media, 64 percent of the marketers report seeing an increase in their lead generation efforts.
- 75 percent of marketers report a spike in site traffic as a result of social media.
- 89 percent of businesses with a dedicated social media platform noticed an increase in their brand’s exposure.
- More than half of marketers who have been using social media marketing for more than 3 years reported an increase in their sales over the same period.
While social media marketing offers numerous benefits, below are some of the primary reasons Singapore businesses are using social networks to dramatically enhance their reach:
Social media gives them an opportunity to showcase their brand.
In today’s highly connected world, a strong media presence is without doubt one of the best ways to showcase the brand and establish the company’s reputation.
When customers and prospects alike are updated regularly on the brand and its activities, users will eventually view the brand as an authority in the industry.
Given that you are able to properly position your business and establish your brand’s presence, you’d be able to easily achieve key objectives like relationship building, increasing sales, and creating brand awareness.
It allows them to significantly increase their digital exposure.
When it comes to brand exposure, few can compare to what social media has to offer especially in terms of sharing capabilities, worldwide access, and sheer number of daily users.
Statistics also show that even a minimal interaction (2 to 3 times per week), can already dramatically increase the brand’s online presence while effectively forging and nurturing customer relationships outside the four walls of the office.
It helps promote brand trust.
When it comes to increasing brand trustworthiness, social media channels are considered proactive tools.
Close and constant communication with current and prospective customers on social media will not only enhance brand awareness, it will also build brand credibility.
In addition, social media can also greatly improve customer service.
Since comments, complaints, and other negative feedbacks are posted in real time, brands will be able to resolve matters immediately and appease customers before they focus their attention on what the competition has to offer.
It can help boost both search engine ranking and traffic.
Social media channels are deemed major generators as they constantly bring in high volume of traffic to the brand’s webpage.
This gave way to the idea of integrating social media into the websites in order to bring in more traffic.
The more social media channels a brand has, the more traffic will be generated.
Also, as far as search engines are concerned, Google seems to like social media.
In fact, in recent years, the search giant has allowed live tweets to manifest in the search results, together with personal profiles.
Businesses can take full advantage of this by optimizing keywords in the description and title in a way that will reflect the search queries.