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Redesigning Your Business Website for a Better Shopping Experience

Redesigning Your Business Website for a Better Shopping Experience

Did you know that most consumers now think that they will find a cheaper price online than in the physical shops? This means that any business not taking advantage of this new pool of online-savvy customers is missing out on a heap of sales and a heap of profit. Where retail shops are limited in terms of what business hours they can operate, online shops are open 24 hours a day, seven days a week.

Given the spectacular growth in online sales even in the past few years, it is absolutely clear that the future is in ecommerce. Customers used to be worried about security when it came to online purchases but with improved security and better customer education, the majority of customers now view online purchases as a normal weekly activity. If your business has only just dipped a toe in the water of online ecommerce but has not yet seen great results, how can you improve your approach?


A New Shop for a New Age

Ecommerce web design from Manchester-based agency: Shape is one way to go about customising your current online shopping experience for your customers. Companies such as this specialise in custom-designing ecommerce solutions for a wide variety of businesses and making it easier for customers.

Did you know that many online sales are now originating from smartphones and tablets? This means that customer behaviour is changing rapidly and no longer is shopping only done on weekends and during business hours. An online product presence that is tailored for mobile customers means that anyone can purchase from your shop at any time and from anywhere.

Here are some of the benefits of having an experienced team redesign your online shopping experience:

  • Security: Though online security is not necessarily top of the mind any more for many younger customers, it is still vital to ensure that your online shop follows all current security standards for Secure Socket Layers (SSL).
  • Searching: If you have a large range of products, how will your customers find what they are looking for? Having an expert team tailor-make your shop means that they can provide easy search functions for all customers, no matter how they access your site. This also means that if they make a typo, they can still find what they are looking for.
  • Inventory: There is nothing worse than an excited customer adding one of your products to his or her online cart, paying for it, and then having to be reimbursed at a later date because you have no stock left. It’s a bad look for you and frustrating for customers. This is why a tailor-made shop with accurate inventory tracking is important.

Making Online Shopping Easier

There is no doubt that many more customers are buying their products online than ever before. This means that businesses need to make a smooth transition to selling online in a way that is seamless and easy for customers. If you have an online shop that is currently underperforming, you might need to seriously consider hiring an experienced technology and design team to tailor an online shop that really appeals to your customers.

Written by Alice Walker