Every business in today’s market is operating a website. The bad news is, most of these sites are poorly designed.

An excellent website design is essential in today’s market where a visual platform is a must to succeed in the market. The way your website looks will have an impact to your users whether they will want to do business with you or not.

One look can turn a visitor into a loyal and paying customer, butit can also drive them away.

So, what is web design? Click here to find out more.

The first impression for your website matters

The placement and the plan of the elements on your site will take at least a couple of hours, weeks or months at most. But whether it will work or not, it will be decided in a blink of an eye. New user’s first impression of your website will determine if or how they continue to interact with the website, the brand and the business in general.

Visually pleasing web design will be a big help in retaining loyal customers and gaining new ones. The visual factor that will get the most attention the fastest include sharp contrast, a good and strong illustration or images or something captivating and unusual in the eyes of the visitors.

Your website also needs to have great wording or phrasing that can be easily read and memorable. You can use the information and eye-tracking studies to help you plan an excellent wire frame that can draw the attention of the visitors. Here are some of the elements that most people look first when visiting a website.

  • Main graphics or image, usually if it is oversized or undersized.
  • The logo and branding of the product or services.
  • The main navigation to get a good idea on what the site is all about.
  • The contact information of the company and the website footer.


You are the business’ image; you have to portray it in your web design

A strong visual or images, as well as organize and clean plan

, will give the website the legitimacy your business needed to attract a lot of potential clients. These elements can help establish trust between your business and the potential customers, which is very important if your site is trying to sell a product or service.

A visitor will compare their experience navigating or visiting your site with the experience they have when dealing with your business in person. For example, if the images of the food you are selling on your website are not that appealing, the visitors will assume that they don’t taste good even if it looks and taste good in person. Or if you are promoting a concert venue and the tickets are very difficult to buy or find, the users or the visitors to your site might think that the concert is poorly organized.

Another example is, when users look for websites for churches, they expect to see pictures of the church and its best features. You need to make sure that the site is full of majestic parts of the church. A haphazard looking website or a chaotic design can tell the people that you do not care about your business site or believe in the product or services that you are trying to sell.

It can cause potential customers to pause before they make interaction with your business or force them to stay away from your company. Visitors can make a thousand different assumptions when it comes to your company or brand based on the design of your website.

It is your job to ensure that your site will send out the right and necessary messages that you want people to receive about your company or your business. If you are not sure about how to move forward when it comes to your site’s design, the best advice we can give you is to stick to the basics. You have to find and hire a professional web designer who knows what they are doing and has a good understanding of your business.

Tell your visitors what’s important

Great web design starts with the hierarchy. An established authority is significant from a business point of view because it prioritizes the information the business get from busy users. If someone does not have enough time to visit or check out your website, you need to define what is essential so that the message you want to convey will reach their intended receiver at a glance.

When thinking of the overall hierarchy of web design, you need to group each new idea or page with a structure. The most important thing you need to showcase is to have an unusual or strong visual representation with a simple text block. You can use a video or an image, color and scale it to make the element stand out more. You also need to have a supporting detail.

What all users need to understand the most crucial part of web design, construct an element that is a lot smaller and more subtle compared to the main element, usually a secondary text or line, an invitation to scroll or click and even navigation. These elements sometimes have simple plans that do not compete for the main web design feature. The call-to-action is also an essential factor. Every site should have a user goal in mind. You have to make it obvious. This element can contain a particular button or color like a simple animation.

Visit https://en.wikipedia.org/wiki/Visual_hierarchy to know more about visual hierarchy in web design.

Final thoughts

Every visitor may have a different preference or idea on what makes a great website design, since according to an old saying, “The beauty is in the eye of the beholder.” But by using a basic web design principles as well as thinking about website goals and usability, you can make a website that looks good and most importantly, a site that works perfectly well with your customers.